Introducing GFC: New cinema seating from Pulse Cinemas and Invision UK
Pulse Cinemas and Invision UK are proud to introduce Grand Film Chairs (GFC) - a new seating brand that offers outstanding build quality, customisation options, strong support and reliable lead times.
GFC joins our curated portfolio of high-performance cinema seating solutions, alongside Fortress Seating, which remains available as the premium, ultra-bespoke offering.
GFC is an exciting new option for installers looking for outstanding value without compromise, allowing the specification of home cinema seating with confidence, precision and speed.
High-quality seating, designed for performance
Handcrafted in Europe, GFC Grand Film Chairs is the result of over a decade of expertise in functional furniture engineering. Based in Lithuania - a region with a rich furniture-making tradition - the team behind GFC has built a strong reputation in the commercial furniture sector and now brings that know-how to the home cinema channel.
What makes GFC so compelling is that the company designs and manufactures many of the core mechanical components used inside the chairs - including motion and reclining systems - in-house. This engineering-first approach allows GFC to deliver impressive reliability, strong support and long-term durability. It also means clients enjoy silky-smooth motion and ergonomic comfort, backed by a robust, well-understood internal design.
A B2B-first approach, built for installers
Unlike brands that focus on consumer sales and then retrofit B2B processes, GFC is a trade-only supplier from the ground up. With dedicated international operations and a focus on dependable delivery and strong dealer support, GFC offers an installation-friendly experience that delivers at every stage of a project.
Each chair is built to order and can be specified with a range of finishes and features. The Silver Collection, available now, includes models such as the DEAN, OSCAR, RIVOLI, GLBE, VIVID and NORA - all available in multiple fabrics and premium Italian leathers from the famous Arzignano leather district. Accessories like cup holders, cleaning kits and wired or wireless controls complete the package.
For clients wanting even more refinement, the Gold Collection is on the horizon, offering enhanced finishes and elevated comfort options, while still retaining the efficient production and ordering process that sets GFC apart.
Entry-level in price, not in quality
GFC is not about cutting corners - it's about expanding the market. GFC offers an accessible, yet still high-quality solution. Short lead times and competitive pricing allow installers to bring the benefits of fully featured, custom-made seating to a wide range of clients and room types - whether in a full cinema, a media room or a multi-use space.
Available now from Pulse Cinemas and Invision
GFC are available to order now via Pulse Cinemas and Invision UK.
Speak to your account manager or explore the range in more detail here.
With GFC and Fortress in the range, installers now have even more choice when it comes to creating unforgettable, comfortable and luxurious cinema experiences for clients - whatever their budget, design taste or installation timeline.
Let’s take seating to the next level.