Bloom Nine Elms, a Greystar-managed build-to-rent community, presented a unique challenge in delivering a premium, connected living experience. Situated on Nine Elms Lane in London, close to Battersea Power Station and central London, the development includes 894 rental homes with amenities including rooftop pools, gardens, a sky-lounge bar, gyms and co-working spaces. With such luxurious features, the apartments also required a discreet audio solution that would integrate seamlessly into residents’ homes without taking up valuable space, while still delivering a high-quality result.
The brief was to deliver a cost-effective ceiling speaker system that could operate without a central rack, offering versatile audio management so residents could play their favourite audio across entire apartments or isolate it to individual rooms when needed. Privacy and security were also critical, meaning password protection was vital to prevent unauthorised access in this multi-residential setting.
To address these requirements, Cerebrum Systems, a leading professional AV installation company, turned to Pulse Cinemas/Invision UK to supply Lithe Audio products that perfectly met the project’s demands. Working together, the supplier, the Lithe Audio team and Cerebrum Systems focused on three key components:
The installation was expertly carried out by Cerebrum Systems, ensuring each apartment received a fully functional and unobtrusive audio system. Cerebrum aligned the Lithe Audio technology with the development’s architectural aesthetics, delivering the required result.
The results speak for themselves. Bloom Nine Elms now features a discreet, high-quality audio system that integrates seamlessly into each apartment. Residents benefit from intuitive, flexible audio control, while password protection ensures a secure experience.
From a developer’s perspective, the project delivered a keenly priced, premium audio solution that complemented the high-end appeal of the development. The collaboration between Pulse Cinemas/Invision UK, Lithe Audio and Cerebrum Systems provided a scalable model for integrating advanced home audio into large-scale residential projects.
Bloom Nine Elms demonstrates the value of combining innovative technology with professional installation. By supplying Lithe Audio products via Pulse Cinemas/Invision UK and relying on the expertise of Cerebrum Systems, the development now offers residents a modern, sophisticated audio experience without compromise.
This project highlights the role of smart audio technology in transforming living spaces, proving that discreet, user-friendly solutions can enhance both lifestyle and property value in multi-residential environments.