Growing exterior opportunities
Samsung Terrace, Paradigm Oasis and Lithe Audio iO1 all offer excellent opportunities for installers to grow their presence in the exterior AV market.
Most installers will be aware that the exterior spaces of customers' homes present a significant opportunity, but how best to exploit it, and which products are best suited? With the Samsung Terrace line now available and brands like Paradigm and Lithe offering key opportunities, there has never been a better time to get involved or expand your offering in this space.
No longer just a place for barbecues, garden furniture or even higher-ticket items such as pools and exterior kitchens, the exterior space has become fertile ground for high-performance AV. These products are designed specifically to help installers deliver tailored, high-quality experiences that can transform patios, gardens and poolside spaces into year-round entertainment zones.
Changing times for TV
At the heart of any outdoor AV setup is a display, and Samsung’s The Terrace range delivers a compelling solution. This is not a standard indoor TV shoved into a weatherproof box - it’s a purpose-built outdoor screen that brings Samsung’s latest Neo QLED 4K technology into open-air environments. Designed to perform even in bright sunlight, it features high brightness levels, an anti-reflective coating and the brand’s NQ4 AI-powered processor for incredible clarity and contrast. The Terrace is also IP55/IP56 rated, meaning it’s built to withstand rain, dust and changing temperatures - perfect for the unpredictable British climate.
For installers, the appeal goes beyond performance. The Terrace requires no additional housing or bulky enclosure, streamlining the installation process while still delivering a sleek, high-end look. With full access to Samsung’s Tizen OS smart platform, customers can enjoy their favourite streaming apps, live sport or even Xbox Cloud Gaming, all from their garden lounge or poolside pergola. A wide range of sizes is available, so just get in touch to choose the right one for your customer.
An Oasis of AV enjoyment
Of course, any visual experience demands an audio solution to match, and that’s where Paradigm’s Garden Oasis Series truly shines. Known for its award-winning Hi-Fi and home cinema loudspeakers, Paradigm has translated that same expertise into a rugged and scalable outdoor system. The Garden Oasis range includes satellite speakers and in-ground subwoofers that blend effortlessly into the landscape, delivering rich, full-range sound without disrupting the natural aesthetics of the space.
This is a no-compromise system. Paradigm uses advanced acoustic technologies, including its Reduced Edge Diffraction (RED) design and wide-dispersion tweeters, to ensure smooth, even coverage across large outdoor areas. Whether it's background music during a barbecue or full-throttle sound for an outdoor party, installers can specify flexible configurations that scale with the space - whether that’s a small patio or a sprawling country garden.
The in-ground subs are particularly advanced, with their discreet mushroom-cap design hiding a serious amount of low-end energy beneath the surface. Durable HDPE enclosures and IP58 ratings make these units capable of enduring extreme conditions, all while producing the kind of bass response usually reserved for dedicated indoor cinemas.
Staying Lithe
Adding more flexibility to an outdoor AV offer is the Lithe Audio iO1, an incredibly versatile active speaker that’s equally at home inside or out. It offers installers a simplified, all-in-one solution with built-in amplification and support for just about every modern connectivity standard: Wi-Fi, Bluetooth, AirPlay 2, Google Cast and Spotify Connect. The speaker’s IP66 weather rating means it can be surface-mounted in a wide variety of positions - from walls and ceilings to overhangs and outdoor structures.
This is a product that fits perfectly into the way people now live and listen. Whether clients want a pair of speakers discreetly mounted by the hot tub or a multi-zone setup that extends their whole-home audio outdoors, the iO1 makes it easy to offer big-sounding, high-resolution music wherever it’s needed - with minimal infrastructure.
A growing opportunity
The message is clear: don’t treat the garden as an afterthought. These spaces are now being designed, engineered and enjoyed with the same care and ambition as interiors - and with the right products, they can become key areas of any premium AV install. From sunlight-defying screens to scalable landscape audio and smart all-in-one speakers, there’s never been a better time to make the outdoors part of the AV conversation.
The Invision and Pulse Cinemas teams stand ready to help you design and deliver high-performance exterior systems for this growing market sector, so get in touch to find out more.